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Why is cold therapy effective?
 
Cold therapy penetrates into tissues to slow circulation, decrease pain and relax muscle spasms. Athletes have long known the benefits of cold therapy, and even "week-end warriors" will find Ice It!® beneficial in preventing or reducing swelling after exercise. In addition, using cold to slow circulation is helpful in reducing inflammation, swelling and/or bruising after any type of trauma, dental procedure or insect bite. Cold therapy is also used on burns to prevent further tissue damage.
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